Hårek in action with one of the first prototypes of the Freemotion Harness

The story

In Oslo, Norway 2006: Our dog at that time Hårek, was one of the most talented dogs competing in skijouring. Early on he showed great potential, whilst free running, he ran like a leopard,- smooth, fluid and gracious. The problem we quickly noticed when he was harnessed, he showed signs of breathing difficulties and also his movements were restricted and this limited his normally fluid and efficient running style. Searching and trying all sorts of existing solutions they all seemed to limit his movements and breathing. We had to come up with a solution that would let him show his true and full potential without effecting him and his breathing.

Because no harnesses at that time seemed to fit Hårek, the only solution was to invent our own. So, we started to sew. Diving into an art stretching as far back as the early native Americans from the north.

Although We had some challenges during the process, we began to see advancements  to what had earlier been problems. Back and forth we went, sewing and testing. Eventually we developed what is today called the Freemotion Harness. A harness that gives the dog free movement and free airways whilst running and pulling. Seeing Hårek able to run in a harness in the same way he free ran was a moment of unexplainable joy. This joy and connection we felt while seeing Harek run to his potential in harness,  we knew we must share with others and their dogs.

This is the story of the earliest days of Non-stop dogwear. A story from its infancy , but with a vision for the future, to “release your dogs potential”. With this as our foundation we always take the dogs perspective and needs when developing new products. Always!


Non-stop dogwear was founded in Norway, 2009. Today Non-stop dogwear develops, designs and sells dog equipment worldwide, currently you can find our products in over 1,000 stores in 22 countries. The mother company is run by a young team out of Brøttum in Norway, this young and energetic team is continuously refining our existing products and developing new solutions to problems faced by pet owners world wide.

We have the experience, the knowledge, the passion and the eye for developing innovative products from a dog’s perspective. Staying loyal to this, we partner with the most experienced dog athletes and professionals from across the world to develop products of the highest quality and functionality.

The founding members of Non-stop dogwear AS, Sebastian Plur Nilssen, Kristoffer Grøtan Olsen, Fredrik Skjøldt and Tonje Wahl Evensen


Our purpose is narrowed down to one sentence “release your dogs potential” this sentence reminds us WHY we do what we do, – why we strive to make the best dog equipment. We want to help you and your dog “release the potential” .

Across all breeds, all activities and all settings we strive to be the best facilitator of equipment. Will it be to shave of seconds in a race or chasing down a frisbee, our equipment will maximise the activity.

We know that an active dog is a happy dog and a happy dog means a happy owner.